Investigator: Atreyi Kankanhalli. Service innovation is critical to firms’ competitive advantage and, thus, firms desire to make their services increasingly innovative. However, the relationship between the innovativeness and performance of a …
Investigator: Atreyi Kankanhalli. Service innovation is critical to firms’ competitive advantage and, thus, firms desire to make their services increasingly innovative. However, the relationship between the innovativeness and performance of a …